With the spread of materialistic and pleasure-oriented attitudes in today's societies, many moral values, including the duty of enjoining what is right and forbidding what is wrong, have faced serious challenges. Presenting this divine duty in the form of a persuasive communication based on scientific principles can play an effective role in its acceptance and effectiveness. The present study, with a comparative approach and using the content analysis method, examines the requirements of enjoining what is right and forbidding what is wrong from the perspective of the Holy Quran and social psychology, and provides practical solutions for its successful implementation.

The data of this study were collected through library studies and include religious sources such as the Quran, narrations and commentaries, as well as scientific sources in the field of social psychology.

concepts such as "persuasion", "social control" and "social influence" in social psychology are aligned with the goals and methods of enjoining good and forbidding evil. On the other hand, acquiring social influence skills, paying attention to the factors affecting social conformity, paying attention to the phenomenon of groupism, effectively applying the principles of persuasion in relation to the audience and utilizing processes such as flow-building and teamwork and organization are among the requirements for the successful implementation of this duty.

Strengthening communication skills, better understanding of the audience and developing group-oriented activities are among the key strategies for improving the persuasion process.

Keywords: The Holy Quran, enjoining good, forbidding evil, persuasion, social influence and social psychology.